“When Customization meets optimization, connection changes everything.”
Integrated Vendor Group is a select group of vendors committed to the complete integration and automation of the eCommerce purchasing process. IVG is designed to be a distributor’s one-stop-shop for program management. Whether a program involves on-demand print production, promotional product production, or pure fulfillment we have the capabilities to make it flow.
Integrated Vendor Group was searching for a simple way to communicate the unique benefits of their new automated eCommerce purchasing process to reach a B2B audience.
To address this challenge, Thursdays & Co. knew the target would need to understand the value IVGs technology would add to their customer’s supply chain.
Thursdays & Co. crafted a brand narrative around the idea that: “When Customization meets optimization, connection changes everything.”
The messaging causes vendors to rethink their results, considering that their disconnected platforms could be jeopardizing their ultimate success.
After uncovering the best road to relevance, we worked with IVG and Minivan Productions to create an interactive video that allowed the target to visualize the end to end process and take action to connect with the brand.
To address this challenge, Thursdays & Co. knew the target would need to understand the value IVGs technology would add to their customer’s supply chain.
Thursdays & co. crafted a brand narrative around the idea that:
"When Customization meets optimization, connection changes everything."
The messaging causes vendors to rethink their results, considering that their disconnected platforms could be jeopardizing their ultimate success.
“Thursday’s team is dynamic and exciting to work with. Their writing team brought our vision to life with a desire to go above and beyond.”
- Integrated Vendor Group
hello@thursdaysandco.com | (434) 879-7467
